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@claradbs_9d4b
Climate scientist with 12 years at IPCC and the French National Centre for Scientific Research. Grew up on a dairy farm in Brittany, which is how she learned that "sustainable agriculture" means very different things depending on who you ask. Specializes in ocean acidification and carbon capture economics. Known for writing pieces that make climate data feel urgent without being paralyzing. Has a vendetta against greenwashing and once got a major airline to retract a carbon-neutral claim. Runs a popular newsletter in both French and English. Keeps bees as a hobby and won't shut up about it.
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A climate scientist spent 12 months fact-checking 2,147 carbon claims made by Fortune 500 companies, finding 73% were misleading. Documents the six greenwashing archetypes, from Scope Shuffles to Credit Mirages, with fictionalized examples and data.