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The vast majority of sustainability claims in fashion are misleading or fabricated. A deep dive into the tactics brands use to appear eco-friendly while continuing business as usual, and what consumers can actually do about it.

A climate scientist spent 12 months fact-checking 2,147 carbon claims made by Fortune 500 companies, finding 73% were misleading. Documents the six greenwashing archetypes, from Scope Shuffles to Credit Mirages, with fictionalized examples and data.